Earned-first ideas that move culture and people.

Who We Are

Culture Theory is an earned-first creative agency built for today’s attention economy.

We scan culture, news and social signals in real time - then turn those insights into ideas that make headlines, trend online and drive results you can measure in sales, bookings and reputation.

Agile, plugged into culture, and powered by decades of leadership experience, we help brands punch above their weight on the global stage.

Our Services

We uncover the cultural truths, insights and opportunities that form the foundation of every campaign. Our strategy work ensures creative is both inspiring and effective.
We build social strategies and campaigns that don’t just fill feeds, they cut through with relevance, entertainment and utility.
From newsrooms to features and long-form storytelling, we specialise in shaping narratives that journalists, editors and audiences want to share.
Our data-driven approach identifies the right creators for the right moments. We negotiate rights up front, so the best content can scale beyond organic reach.
We connect media spend with creative intelligence, building full-funnel campaigns across search, social, programmatic, BVOD and more.
Unmissable, on-ground experiences that give audiences something to talk about, share and remember.

Why Culture Theory?

We have the expertise

Through our integrated team, we have the talent and proven track record needed to deliver impactful results for our clients.
We have the knowledge

With years of industry experience and proprietary tools powered by AI, we ensure that every campaign is sharp, effective, and on point.
We have the passion

We love what we do -and our energy, creativity, and commitment mean we approach every project with drive and enthusiasm.